What we collect
The MVP may collect email, name, town, care need, and comparison activity when a family asks for a guide, signs in, or requests help.
We also use analytics tools such as PostHog, GTM, and optional GA4 to understand registrations, AI usage, and conversions.
How we use it
We use this information to send requested resources, improve the product, and understand which research tools families use most.
We do not sell family data as lead inventory.

